Privacy Policy

NickTrend privacy policy — no analytics, no ads, no cookies

NickTrend runs no analytics, shows no ads and sets no cookies while you browse. There is no account to create. This page lists exactly what happens to the words you type, the nicknames you share, and the few things your own browser stores — with the retention period for each.

Last updated: 12 August 2026

What we do not do

Most privacy policies open with a list of what a site takes. This one starts with what it does not, because that list is longer:

  • No analytics. There is no Google Analytics, no Tag Manager and no other measurement script anywhere on this site.
  • No advertising. No ad network, no ad cookies, no remarketing pixels, no social tracking pixels.
  • No accounts. You cannot register, so there is no profile, no password and no email address attached to your use of the tools.
  • No cookies for ordinary browsing. Opening this site and using the generator sets no cookie at all. Cookies only appear if you leave a comment and tick the box that remembers your details, or if you log in as staff.
  • No selling or sharing for advertising. We do not sell personal information, and we do not share it for cross-context behavioural advertising.

Using the name generator

When you type a word and press Generate, that word leaves your browser. Here is the whole journey:

  • The word goes to this site’s own server first. From there our name-generation provider receives the word and your IP address so it can register the name and return the styled results. Your IP is used for that request and for rate limiting; it is not attached to a profile.
  • To pick emoji that match the meaning of your word, our server sends the word to a translation service, then passes the translated keyword it gets back to an emoji-ranking service. Neither of them sees your IP address, because those requests leave our server rather than your browser.
  • This site keeps a daily counter of how many times each name was generated, so the “trending” lists are real. The counter holds the name and a number — not you.
  • Once a day, a summary of that week’s activity is sent to our own editorial system so we can decide what to write about next. Each line holds the word, an optional context label, how many separate visitors generated it, and how many times in total — and nothing else. There is no IP address in it, no identifier, and no way to link a word back to a visitor.

To count people rather than clicks, the site stores a short fingerprint of your IP address, the word and the date, hashed, for 24 hours. It exists so that generating the same word ten times counts once. It never leaves this server and cannot be reversed into an address.

If you would rather nothing left your browser at all, do not use the generator — every other page on the site is plain reading.

Nicknames you share with the community

Under each result you can submit a nickname for other people to copy. This is the one place where you deliberately publish something.

  • What you submit becomes public immediately and can be copied by anyone.
  • Your IP address is sent with the submission to our provider, purely to block abuse. It is not shown on the site.
  • Please do not put your real name, an email address, a phone number or anything else personal into that box. It is a nickname field, not a profile.
  • You can have any submission removed by email — see the section on your rights below.

Copying a nickname also increments a copy counter so the most-copied list is accurate. That counter records the nickname and a number, nothing about you.

Articles carry a read counter so the “most read” lists are honest. When you open an article your browser tells our server to add one to that article’s total, and a short marker is stored for 12 hours so a refresh does not count twice. The stored total is a single number per article; the marker is a hash and is not kept.

Comments

Articles accept comments. If you leave one, WordPress stores the name and email address you type, your comment, your IP address and your browser’s user-agent string. The name and comment are public; the email and IP are not.

Comment forms offer a tick box to remember your details for next time. Ticking it sets cookies on your device; leaving it unticked sets none.

Comment avatars are served by the Gravatar service, which receives a hashed version of your email address to look up a picture. This only happens on pages that display comments.

The newsletter

The footer form stores your email address and the date you submitted it on this site’s own server. No mailing-list company is involved and the address is not passed to anyone.

To stop the same address being submitted over and over, a short marker derived from your IP address is held for five minutes after a submission. It is a hash, it is never sent anywhere, and it disappears by itself.

To be removed, email us and say so — the address is deleted, not merely flagged.

What your browser stores on your device

Three small values may be saved in your browser’s local storage. They stay on your device, are never transmitted to us, and are not cookies:

  • Your light or dark colour scheme, once you choose one.
  • The nicknames you tap the heart on, so your favourites survive a page reload.
  • The articles you tap Save on.

Clearing your browser’s site data for this domain removes all three. Nothing on our side changes, because we never had a copy.

Hosting, security and server logs

The site runs on our own server and is served through a content delivery network that also filters malicious traffic. Like every web server, ours writes access logs containing IP addresses, requested URLs, timestamps and user-agent strings. These are used to keep the site up and to investigate abuse, and are not used to build profiles.

A security plugin keeps its own local record of administrative events on the server. It is not connected to any external monitoring account.

How long each kind of data is kept

Retention at a glance
Data Where it lives Kept for
Daily counters for names and copied nicknames This site’s database 35 days, then deleted automatically
Weekly summary of generated words Sent to our editorial system Removed from this site as soon as it is delivered
Hashed visitor + word marker used for counting This site’s database 24 hours
Article view marker This site’s database 12 hours
Read total per article (a single number) This site’s database Kept while the article exists
Newsletter anti-flood marker This site’s database 5 minutes
Nicknames you submitted Public list on the site Until you ask for removal
Comments and their details This site’s database Until you or we delete them
Newsletter address This site’s database Until you ask to be removed
Server access logs The server and the delivery network Short-term operational retention only

Children’s privacy

This site is not directed at children under 13, and we do not knowingly collect personal information from them. There is no sign-up, so a child using the generator leaves nothing behind beyond what this page already describes. If you believe a child has submitted personal details through the community box or a comment, tell us and we will remove it.

Your rights and how to use them

Depending on where you live, you may have the right to ask what personal data we hold about you, to get a copy, to have it corrected or deleted, to object to a use of it, or to complain to your data protection authority. This includes visitors covered by the EU and UK GDPR, the California Consumer Privacy Act, and India’s Digital Personal Data Protection Act.

Because there are no accounts here, the practical route is short: email contact@nicktrend.com and tell us what you want removed — a comment, a submitted nickname, or a newsletter address. Quote the exact text so we can find it. We reply within two business days, and requests to delete something are handled before general questions. The full set of contact routes is on the contact page.

We never ask for a password or a payment detail, and you should never send one to us.

One point of clarity that belongs here as much as anywhere: NickTrend is independent and is not affiliated with, endorsed by or sponsored by any game or social platform. The styles on this site are ordinary Unicode characters rather than fonts, and every game or platform name we mention is the trademark of its owner.

Changes to this policy

When the site starts or stops doing something with data, this page changes with it and the date at the top moves. There is no mailing list for policy updates; the date is the record. If you want to check what the tools do today, run one on NickTrend — new nickname styles and read this page beside it.